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About I-tsu-tsu

Amazing Authentic Traditional Japanese Culture for Children in the World

Draw

We draw a future that you are surrounded by the Japanese traditional culture.

Expand

We expand the values of the Japanese traditional culture to various fields.

Bring

We bring the opportunity to get in touch with the Japanese traditional culture to all children that need it.

Communicate

We bring the opportunity to get in touch with the Japanese traditional culture to all children that need it.

Make

We make a new style for children to experience the Japanese traditional culture.

Greetings from President

President, I-tsu-tsu Co. Ltd. Akiko Nakakura

Hi, I am Akiko Nakakura, a professional lady’s shogi player. My father taught me how to play shogi when I was only 6 years old. Together with a 2-year younger sister, Hiromi, I took part in Ikusei-kai, a training institute for professional lady’s shogi players, at the age of 16, first grade of high school. Successfully I was promoted to the professional shogi player after 1.5 years.
I had been an active professional player for 21 years – it is impressive that I could learn so many things from the shogi, while the shogi world is the world where victory rules.

I can proudly say that the shogi has a number of values other than “win” or “lose”, living in the professional shogi world.  I have realized those values after numerous tutorials of the shogi to children.  Moreover, I believe that we can find the subterranean values by deeply understanding and looking into the essence; this should be true not only for the shogi but also for anything.

I can proudly say that the shogi has a number of values other than “win” or “lose”, living in the professional shogi world. I have realized those values after numerous tutorials of the shogi to children. Moreover, I believe that we can find the subterranean values by deeply understanding and looking into the essence; this should be true not only for the shogi but also for anything.


Last day, I showed many children the real demonstration of the shogi match by the professional players.  The kids, who were chatting pleasantly so far, gazed intently and quietly at us right after we sat down in front of the shogi board.  At the moment, I realized that it is very important for kids to experience the atmosphere of the shogi that cannot be explained by words, and that that should be one of the indispensable steps to better understand the shogi.

Last day, I showed many children the real demonstration of the shogi match by the professional players. The kids, who were chatting pleasantly so far, gazed intently and quietly at us right after we sat down in front of the shogi board. At the moment, I realized that it is very important for kids to experience the atmosphere of the shogi that cannot be explained by words, and that that should be one of the indispensable steps to better understand the shogi.


The Japanese culture, of course including the shogi, contains so many values.  As the shogi has other values than win/lose, the other Japanese traditional cultures should have the subterranean values that cannot be found just with the superficial experience.  It is a big waste to grow up without understanding them.  There are the values that can be found by analog and real experiences despite the digital era.  Our life will be much richer by experiencing deeply, not superficially.  I also would like to get in touch with the values that I am not currently aware of through the activities of I-tsu-tsu.  I am looking forward to letting more kids realize the wonderfulness of the Japanese cultures and they become willing to hand them on to the next generation.

The Japanese culture, of course including the shogi, contains so many values. As the shogi has other values than win/lose, the other Japanese traditional cultures should have the subterranean values that cannot be found just with the superficial experience. It is a big waste to grow up without understanding them. There are the values that can be found by analog and real experiences despite the digital era. Our life will be much richer by experiencing deeply, not superficially. I also would like to get in touch with the values that I am not currently aware of through the activities of I-tsu-tsu. I am looking forward to letting more kids realize the wonderfulness of the Japanese cultures and they become willing to hand them on to the next generation.

President, I-tsu-tsu Co. Ltd. Akiko Nakakura


Profile of the representative director

Akiko Nakakura

Shogi

Began playing shogi at age six.

Began playing shogi at age six.

Born on March 2, 1977, in the city of Fuchu, Tokyo, Japan.

Began learning shogi from her father, who loved the game, around age six, together with her sister Hiromi, who is two years younger than her.
Attended the shogi salon in Fuchu.

Professional debut

April 1994: Made her debut as a professional shogi player in her third (last) year in high school.

April 1994: Made her debut as a professional shogi player in her third (last) year in high school.

  • – Won successive victories in the female amateur master’s tournament in 1991 and 1992.
  • – 1992: Joined the Women’s Training Association (an organization dedicated to the production of professional female shogi players) and studied under Koji Horiguchi, a shogi player of the seventh grade. * In the world of shogi there are close ties between teacher and student, as in piano instruction.
  • – April 1994: Made her professional debut (as a senior in high school).
  • – 1995: Becomes one of the pair of the first sister professional shogi players when Hiromi made her professional debut. Served as the model for the sister shogi players together with Hiromi (a second-grade player) depicted in the movie “Torabaiyu” (released in 2002, directed by Kentaro Otani). Hiromi is currently Representative Director of the Ladies Professional Shogi-players’ Association of Japan.
  • – Also served as a moderator and interviewer on TV programs about shogi (e.g., moderator of the NHK Cup Shogi Tournament program from April 2000 to March 2003).

 

The first pair of sisters to become professional shogi player

The first pair of sisters
to become professional shogi players

* At the time, there were only about 40 women in the world of professional shogi
The sister Hiromi is a shogi player of the second grade (dan).

Transfer to the Ladies Professional Shogi-players’ Association of Japan (LPSA)

May 2007: Transferred from the Japan Shogi Association to the Ladies Professional Shogi-players’ Association of Japan (LPSA).

  • – In charge of the project department in the LPSA, taking part in product development and event planning, sales, and production.
  • – Also involved in development of shogi sets for beginners jointly with toy manufacturers.
  • – Publication of an introductory book on shogi through a major publishing company.
  • Production of DVDs for beginners.
    2007: Holding of the first Fuchu Keyaki Cup. In charge of planning and operation with Hiromi. The Cup has since been held every year in March.

Transfer to the Ladies Professional Shogi-players’ Association of Japan (LPSA)

Transfer to the Ladies Professional Shogi-players’ Association of Japan (LPSA)

Became the mother of three children.

Gave birth to her third child, a boy, in 2010.

  • – Plays shogi games and is involved in activities to spread shogi while struggling to raise her children, day after day.
  • – Currently immersed in childraising as a mother of two girls and one boy. Makoto Chuza, her husband, is also a professional shogi player of the seventh grade.
  • – Wrote a series of journal-type articles on childraising published in seven local newspapers. The series is still being run in Tokyo Shimbun and Chunichi Shimbun.

Became the mother of three children.

Became the mother of three children.

Retirement from professional play

  • – March 2015: Retired from professional shogi play after a 21-year career. Currently involved in activities to spread the game of shogi among children.
  • – Winter 2015: In charge of planning accompanying redesign of the shogi board set titled “My First Shogi Set.”

 

Retirement from professional play

Retirement from professional playRetirement from professional play

Events conducted
by Akiko Nakakura

The Fuchu Keyaki Cup in the Province of Musashi A tournament for female shogi players

The Fuchu Keyaki Cup in the Province of Musashi
A tournament for professional female shogi players

The tournament is staged in the city of Fuchu, Tokyo, where the Nakakura sisters were born. The ninth was held in 2015. The number of participants in the Keyaki Kids Group Battle, which is held along with the tournament, has been steadily increasing and now nears 100. The tournament attracts many people from other cities as well as Fuchu. Each year, visitors number around 300. The Cup is highly popular with local shogi fans.

CoCre

CoCre

In charge of this event for parents and their children, which was aimed at familiarizing them with shogi with an accent on childraising. Introduced shogi from the childraising perspective, including aspects such as powers of thought and good manners, to more than 100 participants.

Women's Team Battle and Kids Team Battle

Women’s Team Battle and Kids Team Battle

The former is the shogi world’s first team tournament pitting teams of five women each against each other. It was held for the first time in 2007. Beginning in 2013, it was named “Apagard Cup Women’s Team Battle & Kids Team Battle,” and the Kids Team Battle (three players per team) was held along with it. Sangi Co., Ltd. which manufactures Apagard products, is a special supporter of the tournament.

What’s I-tsu-tsu?

I-tsu-tsu means in Japanese, five and fifth. Our company name, I-tsu-tsu, is based on this number. 5 is a familiar number for us.

  • I-tsu-tsu means in Japanese, five and fifth.
  • I-tsu-tsu means in Japanese, five and fifth.
  • I-tsu-tsu means in Japanese, five and fifth.
  • I-tsu-tsu means in Japanese, five and fifth.
  • I-tsu-tsu means in Japanese, five and fifth.

First, the shape of pieces of the Japanese shogi is pentagon, which has five angle vertices, and this is unique to the Japanese shogi. It can be said that this fact represents the Japanese wisdom that came from the gaming rule, “pieces reusable when captured”, which is also unique to the Japanese shogi. Akiko Nakakura, president, is the professional Japanese shogi player. I have come up with the idea of I-tsu-tsu, with the passion that I want to familialize the shogi among kids and I want to let them understand how wonderful the shogi is, as a professional shogi player and also as a mom of three kids. We, I-tsu-tsu Co. Ltd., would also like to show the utmost respect to the Japanese tradition and wisdom of the piece shape, pentagon.

Second, I-tsu-tsu stands for “five-year old”. Children with the age of five are susceptible; they are not pupils yet, are not busy with studies, are not passive. The age of five should be the very interesting period when the fundamental education/sophistication is cultured and their curiosity spreads widely. I-tsu-tsu will provide five-year+ old children with as many chances as possible to experience the real Japanese culture. We believe that the real experience during their childhood will stay their mind even after they grow up, and that the experience is very important in order for us to bequeath the Japanese traditional cultures to future generations. Thus, I-tsu-tsu will run our business, always thinking of children, especially five year old children.

Third, I-tsu-tsu has five “want-to-dos”: draw, expand, bring, communicate and make, with the vision of “Surprise of real Japanese traditional culture, for your child.” I-tsu-tsu will move forward with full integrity to make these five happen.

Company Info

Name: I-tsu-tsu Co. Ltd.
President: Akiko Nakakura
HQ: Fujishin Bld 5th Floor F-1, 4-4-18, Kitanagasa dori, Chuo-ku, Kobe, Japan 650-0012
Establishment: Oct, 2015
Capital: 5,000,000 JPY
Account Closing Date: 30 September

Business Domain

Business Domain

1

Shogi introductory lessons and parenting workshops
(ex.) Lessons and seminars of parenting and the shogi, targeting parents, children and corporate CSR.

2

Experiential workshop/event, seminars/discourse, literary work, mail magazine and movie to introduce Japanese traditional culture.
(ex.) We will deliver the event that enables to experience the Japanese traditional culture including the shogi; seminars to tell how to strengthen your etiquette / to improve thinking skill / to bounce back from setbacks through the shogi.

3

Product sales related to the shogi and/or Japanese traditional culture for domestic and international individuals
(ex.) We will deliver the cultural stories together with related products.